Influencer Marketing: What is it actually?

Influencer Marketing: What is it actually?

Influencer Marketing: What is it actually? Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following. They appear to be experts or trustworthy sources of information. In social media marketing, BuyIGFollowersMalaysia is the best website to promote your social media account.

Why is influencer marketing so important?

Influencer marketing is closely related to social media marketing as most influencers gain their audience through social platforms. This channel gives you access to a huge audience – half of the world’s population uses social networks.

And even better: With influencer marketing, you can reach people you can’t reach with traditional advertising. Two-thirds of consumers use ad blockers, but these same people readily accept advice from influencers. 80% of users have purchased something based on an influencer’s recommendation.

Brands that already use influencer marketing have proven the effectiveness of this channel. 89% of marketers say the ROI of influencer marketing is comparable to or better than other marketing channels. It’s no wonder that 17% of companies spend more than half of their marketing budget on influencers.

Benefits of Influencer Marketing:

  • Increasing brand awareness
  • Enriching the content strategy
  • Generating high-quality leads
  • Cost efficiency

Increasing brand awareness

40% of marketers use influencer marketing to increase brand awareness and this strategy works great. Influencers share your brand’s story, mission, and values ​​with their followers. This automatically increases your reach and positioning on the Internet.

Enriching the content strategy

Influencer marketing is an excellent opportunity to enliven your social media posts. They can repost influencers’ content or encourage their followers to create user-generated content, as 24% of brands do. You can also use the blogger’s images for other marketing channels, such as targeted advertising. To avoid copyright issues, you should include this in the contract.

High-quality lead generation

36% of brands use influencer marketing to generate leads. 72% of them believe that this channel brings higher quality leads compared to other channels. People generally have positive feelings about the brands their favorite blogger promotes. Even better, some types of content, such as B. Reviews, attract warmer leads in the middle stage of the sales funnel.

Cost efficiency

Other marketing channels require regular inflows of money from your budget. For example, if you want to promote your brand through search engine marketing, you need to fund your account on the advertising platform. Otherwise, your ad will disappear from the search engine results page. 

Types of Influencer Marketing

  • Social media adoption
  • Affiliate marketing
  • Sponsored Content
  • Unboxings

Social media adoption

This type of influencer marketing is great for growing your follower base on social networks. However, it requires a lot of courage as the brand delegates the management of its account to an influencer for an agreed period of time.

Most of the time, a brand will let an influencer manage their profile for a day. Another option is to invite an opinion leader to lead a stream as Miele did in the example below. The company invited chefs Kyle Connaughton, Helena Rizzo, Gaggan Anand, and Paco Roncero to host a series of online cooking events.

Partnership marketing

Affiliate marketing is a relatively cheap and effortless way to generate leads. In this strategy, an influencer gets paid for every customer that comes from their website or social media account. In the meantime, you don’t need to waste time selecting and negotiating influencers – just publish an affiliate program on your website and wait. Our website also provides the to Buy Facebook Likes Malaysia.

Here’s an example of affiliate marketing from The Points Guy blog, owned by influencer Brian Kelly. The blog is dedicated to reducing travel costs, and Brian offers ways to do this with credit, travel, and hotel cards. In addition to reviews, the blogger also publishes offers from partners and receives points and benefits for every purchase.

Sponsored Content

This type of influencer marketing occurs frequently on Instagram. Brands pay to publish a promotional post on the influencer’s account. The opinion leader takes care of the content creation and publishes a post that meets the customer’s guidelines.

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