9 ways to promote your gym specials on Instagram
Instagram is the perfect platform to promote any special offers or programs at your gym. So, you should make the best use of the highly visual platform to promote your services. Here are a few tips to help you do this.
Use Stories and Reels
These tools are especially designed to capture audience attention. People scroll through stories and reels to pass time, so you should make sure you appear on their feeds. The best way to do this is to post stories and reels regularly, and interact with your audience.
You can ask them questions in your stories, or run polls and trivia contests. This will make them stop mindlessly scrolling and have them engage with your content. Instagram Business also has a number of tools which will help you make some great content for Stories and Reels. So, do pay attention to the advice you get there.
Set up a cohesive grid
You should try and have a set grid pattern on Instagram. This will give your profile a more polished and attractive look. This requires you to set a regular posting schedule, with your posts mapped out well in advance.
You can either use alternate color schemes, a mix of text and image posts, or go for any other layout that makes sense for your gym promotions. Make sure you stick to this pattern, and post according to a set schedule. Otherwise, your layout will get interrupted and look clunky.
Create attractive designs
Design is extremely important on Instagram. So, make sure you create attractive posts that catch people’s attention effectively. Use the fitness poster templates on PosterMyWall to set up a few designs you can use in your planned Instagram layout.
You should use the right balance of imagery and text to get people to open the caption and read the details. Try to keep text in your posts to a minimum, unless you’re highlighting customer testimonials or have some great deals you want to announce.
Share high-quality images
The quality of your photos matters a lot on Instagram. The algorithm pushes well-shot images higher, and people also respond more to them. So, use a good smartphone or a professional camera to take pictures around your gym. Highlight your trainers, your facilities, and take good photos of them.
This will help you market your gym specials well, and also showcase how you are a professional business with the right resources.
Start fitness challenges
Start off fitness challenges and encourage your followers to participate. Make a video where one of your trainers does a challenge such as doing 50 push-ups. Try to keep these accessible, but still challenging.
Then, run a campaign where you tag some other trainers and top gym visitors. Encourage them to tag people they know in your challenge, and to also tag your page. This is one of the best ways to promote your gym and its special on Instagram, as challenges have the potential to gfo viral.
Make short videos
Short videos are highly incentivized on social media platforms now. This is especially true for Instagram, where both Stories and Reels encourage you to keep videos short and sweet. So, shoot a couple of short videos to showcase your gym specials, facilities, and trainers.
You can turn these into different series, so that people are motivated to go through your profile to find the previous or next parts of your videos. Of course, offer a key piece of valuable information in each part, so that people know you have something to offer.
Get influencers on board
Collaborate with influencers to highlight your gym specials. There are probably a large number of fitness and lifestyle influencers you can directly reach out to in your area. Have them come in and shoot videos at your gym, or have them give you a shoutout in their Stories.
When influencers talk about your gym specials, you get access to a wide audience. You can incentivize this outreach by offering influencer promo codes or referral discounts.
Partner with relevant brands
Similarly, there are probably a number of fitness, activewear, and meal planning services you can work with to promote your gym specials. Reach out to these businesses, and see what sort of collaborative content you can come up with.
This can include offering Instagram-exclusive packages, referral codes, or simply encouraging followers to follow both businesses.
Encourage UGC
User-generated content is a great way to market your gym. It also lets you get the word across through multiple accounts instead of just your own. Encourage people to highlight your gym in their content, and encourage things like fitness challenges and workout routine summaries.
Let people know what hashtags to use in the content they post, and come up with brand-specific hashtags as well. This will enable these posts to show up in people’s Discover pages as well.
To sum up, there are many ways to promote your gym specials on Instagram. Just make sure you have a solid marketing plan in place, and you’re good to go.
